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Spreading the Word
Superstar hospitals help spread the word about infant safe sleep.
Get the message out beyond the walls of your nursery:
Provide safe sleep messages (brochures, posters, or video) in other areas of the hospital (e.g. outpatient obstetric and pediatric clinics, emergency department, general waiting areas, cafeteria).
Put safe sleep message tags or stickers on infant items in the gift shop (see sample below).
Put safe sleep information prominently on the hospital’s website or Facebook page.
Reach out to local health care providers:
Present Pediatric Grand Rounds on safe sleep.
Present Obstetric Grand Rounds on safe sleep.
Send a message from hospital leadership to local pediatric and obstetric providers, reminding them that SIDS and sleep-related deaths remain a serious problem. Enlist their help.
Provide them with safe sleep materials (brochures, posters, or video) or links to get free materials.
Provide safe sleep materials to local community sites (e.g. community center, the Y, local library, parks or pools, stores or shopping areas)
Reach out to the faith community with information and materials.
Engage directly with pregnant women and families with young children at local health fairs.
Do more than hand out brochures – show a video, have a crib set up with infant sleep hazards and challenge parents to identify all the problems for a prize.
Publish an editorial in the local newspaper.
Be creative and develop your own ideas.
Sample safe sleep message gift tag
(Print two-sided - first page is the front, second page is the back)
201 W. Preston Street, Baltimore, MD 21201-2399
(410) 767-6500 or 1-877-463-3464
MD Social Media Directory